The Roadmap to Raising Your Virtual Vibe and Building a Buzz On Social

The Roadmap to Building a Smart, Successful, Soulful Brand on Social.

An eight week online immersion program.


Does social media feel like a soulless wasteland?

Do you feel like you have to "fake it" to succeed online?

Are you guilting yourself into posting daily, but secretly have no idea why?


I get it. You got into small business to pursue your passion... but social media feels like a drag. You're constantly "online", but never getting anything done.

You're overwhelmed. You don't have a strategy or plan, so you don't know how to move forward.

You’re sick of wasting your time and getting disappointing results – or worse – the vulnerability hangover you get from posts with low engagement.

... Ready for a change?

There's a better way.


When you have clarity about your brand and a why behind your posts, you'll never have another "what-the-heck-am-I-going-to-post" kind of day again.

You can drop the fear of vulnerability when your posts are seen by the RIGHT people. 

There's a way to use social media that is smart, successful, and soulful.


What happens when you start posting with soul.


When posting feels like a drag, social media becomes a daunting chore. I understand. For years, I did the same thing.

When I began to develop my WHY and create a structure, everything changed.

My posts started engaging the right people. It started to be fun. My business started to boom. My products and services began generating the buzz I was looking for. My income more than quadrupled.

Now, I want to share everything I learned with you.


Take a peek at the Curriculum.


week 1: Intro to Social Media

week 2: Branding part 1

week 3: branding part 2

week 4: Email Marketing

week 5: Facebook

week 6: Instagram


week 8: SchedulING + Interacting


You'll gain access to that week's lesson (starting 09/25).


We'll have a Live Q&A session at noon in our private FB group to cover Monday's course contents and discuss the homework.  

If you get stuck or would like additional help along the way, you can book recurring or single half hour one-on-one calls with Chris.


Let me introduce myself.


After years in the traditional advertising industry, working on global brands like Dodge, Marlboro, Disney, and more, I took a leap of faith and decided to pursue my entrepreneurial dreams. 

Through hard work and a whole lot of trial and error (😂), I'm proud to say I've developed a thriving business using solely social media.

I've had my work featured in Creativity International, HOW Magazine, Cosmopolitan, Glamour, Design*Sponge, and, as well as had the honor of both teaching and developing course material for multiple colleges.

Last year at this time, I was writing a Social Media program for a college and feeling frustrated that I couldn't share more. I felt like there was something missing – the heart and the why alongside the how. That day, I started writing Social Media with Soul.

Now, I'm so excited to share this knowledge with you.

Hey! I'm Chris – founder of  Sweaty Wisdom  and creator of Social Media with Soul. 👋. That's me, cheesing away. I don't know what I was looking at, but it must have been hilarious. I live in a small town in West Michigan with my fisherman husband and dalmation/labrador BFF Junebug.

Hey! I'm Chris – founder of Sweaty Wisdom and creator of Social Media with Soul. 👋. That's me, cheesing away. I don't know what I was looking at, but it must have been hilarious. I live in a small town in West Michigan with my fisherman husband and dalmation/labrador BFF Junebug.


Gain confidence and knowledge on...


Success on social has a snowball effect.


Every time your content gets high engagement, your ranking increases... meaning more people will see your next post. 

See how this works? The time to start your growth is now.


What you'll get.


A clear vision of your brand

Know who you're talking to, what you sound like, what you look like, and what you're saying.

an end to scrambling for posts

You'll walk away with a solid, pre-planned content calendar and an understanding of the purpose for each post.

Honesty from someone doing it

Finally, someone who is immersed in the industry will share exactly what is and what is not worth the time and effort on social.

Inspiration + confidence

When you know your content will resonate with your audience, you can shake the dark cloud and start to feel excited again.

Optimized social profiles

Not only will we walk through the specifics of setting up your email list, Facebook business page, and Instagram business account – we'll connect them to weatherproof your following.

Increase in engagement and followers

Your accounts will start to grow in a way that's sustainable and real. We'll get the right eyes on your account – the eyes of those most likely to purchase and enjoy your offering.

Give me the details.


Weekly live q&a sessions on THURSdays at 1 PM EST.

one lesson released each monday for eight weeks of learning

A private Facebook group for accountability + collaboration

knowledge on branding, email marketing, facebook, instagram, and scheduling + interacting

Screen share tech tutorials

Bonus printable worksheets

Best practice guidelines 

Weekly prompts to keep you accountable and growing

"soul saver" gut checks along the way

3 month membership to the Alumni Club for continued support


Graduates are buzzing.


"I highly recommend to anyone that needs to understand what to place importance and time on with their social media efforts and what they can spend less time on. "

Even for someone who is not an expert at social media, the content was delivered in a way that was easy to understand. Chris was amazing and a wealth of knowledge ... and always so positive.
— Angela, 2017 summer graduate
Social media marketing can feel self-promoting and icky. Chris does a great job of giving immediately applicable expert advice. More than anything, this course is created by someone who’s actually succeeding in social media right now. I trust what Chris teaches because I actually like her brand!
— Abby, 2017 summer graduate

"Chris gives relevant info, not all the info in the world (which always feels super overwhelming), interactive format with great opportunities for Q and A and interacting with other participants. I left feeling really primed to be successful on social in a way that is sustainable. Great experience with a super savvy leader."

The investment.


Make a down payment of $197 today to reserve your spot.
The remainder is due January 8th.

For this investment, you'll receive:

  • Weekly live Q&As
  • 8 weeks of fresh content + 3 months of support
  • A private community for networking
  • Screen share tech tutorials
  • Bonus printable worksheets
  • Clarity about what's working and what isn't

You've got questions, I've got answers.


Is there a guarantee?

If you do this course, follow along with each lesson, and do your homework and still don't see results, I've got your back. There's a 100% guarantee backed by a full refund.

Note: I have not had to do this once yet.

What if I need more help?

No worries, I've got your back. You'll have to choice to opt-in for a weekly one-on-one call with me, if you want or need it.

Additionally, I've put together a network of incredible, reliable designers and programmers who are ready to help.

The bottom line: you are supported.


What are the dates?

The course officially begins on Monday, January 29th.

The lessons will be dripped weekly and released on Mondays, so you can access and move through them whenever it works best for you.

We will have Thursday 1:00pm EST live sessions in the Facebook group to talk through the homework and remove any roadblocks. 

Your graduation date is Thursday, March 22nd. 

With enrollment, you gain three month access to the Alumni Club FB group for continued support.


As a small business owner, I feel guilty investing in myself.

Here's the way it works. You can toil along and go through the trial and error yourself for months (maybe years) or you can jump ahead and gain all the lessons now. It's up to you, friend.

Are you ready to start seeing success on social?


Hey, that was a lot of info. Would you rather just talk?

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If you're overwhelmed by all this information and would prefer to just talk, I'd love to connect with you. 

You can email me directly by clicking here.

Also, holy cow. Thanks for making it to the bottom of this massive page.